CUSTOMER EXPECTATION / LEVEL PLAYING FIELD
Technologically Advancing World
In todays technologically advancing world, the way business and marketing is being conducted now, is mostly over the internet. With that being said, customers have expectations as to how that experience should feel to them.
When a customer has an interest in the services that your business offers, and then goes to the internet to search for that service, they have in their head already what they are looking for. Obviously, a consumer is more inclined to give their business to a company that appears professional and makes them feel comfortable.
That is what makes a website so great! Even as a small business owner, you have the ability to have a website that looks and operates just the same as a fortune 500 company’s website. Having a website levels the playing field. It allows you to put your name out there right next to the big name-brand companies and look equally as professional. Which as a small business is a huge boost in getting started. Frankly, if you are a small business and you do not have a website, you are falling behind the times and are simply not moving forward with today’s consumer market.